Tuesday, 5 November 2019

What is digital marketing? AND How to use digital marketing?

Every day millions of people in the world sit at home and use the internet to buy the product to fulfil their needs, be it for weddings, for festivals or for personal desire.
What is digital marketing? AND How to use digital marketing?

In the last few years, the way of shopping of people has changed, now as before, people do not go to the market to buy the product but instead buy the product from online shopping websites, which is why people do business, clothes shop toy store like this Shops have closed so now in this post we will tell about digital marketing. What is digital marketing? Why is it needed? How to use digital marketing? You will get answers to all these questions in this post today.

First of all, we will know what is digital marketing?

Digital marketing is marketing done through internet computer and electric medium, through which any company can market its product and reach its target customer in a very short time, which is also called online marketing.
When a company launches its business or product in the market, it has to do marketing to reach more people.

Marketing means to connect with the customer at the right time and right place and in today's era you have to connect with your customer at the place where he spends all his time and that is the internet
In India, people above the age of 5 years use the internet and the number of people using the internet is increasing every day.

Whether it is a big company or a small company, everyone uses marketing to sell their product. Just as big companies create and promote big banner advertisements to sell their products, in the same way, it can be done either through online marketing or digital marketing, whether it is offline marketing or online marketing. Purpose reach more people.
In offline marketing, you have to spend more money on advertising of the product, but with digital marketing, you reach people in any corner of the world at a very low cost.

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Now we know why digital marketing is important?

Digital marketing is a good way to reach customers through digital technology, when there was no smartphone, now people used to use TV newspaper more, then in these places, countless companies used to advertise their product and promote their product. Used to buy but in the world of this smartphone, most people spend all their time on Facebook WhatsApp Tur Instagram spends on this social media, watch videos from YouTube instead of TV, listen to songs online instead of radio and read blogs instead of newspaper, now companies are digitally promoting their products and promotes the same place where most people use the internet because of digital marketing, it helps the company to reach its product to more people. , The first people to think more about buying by India, the market is no longer so people buy stuff on the mobile Internet, therefore, saves them time.

Digital marketing is benefiting not only the customers but also the merchants in doing business as digital marketing is reaching more people in a very short time, which is increasing their product sales Digital demand is currently Seeing more because digital marketing leads to higher profits at a lower cost

Now we will know where and how to use digital marketing?

 So first of all,

1. Blogs :

Blogging is the best way to do online digital marketing, in which you have to create a blogs with your company name in which you can tell about the service provided by your company and whenever your new If you become a pro, you can apply in it, you can attract a lot of customers towards it.

2. Content marketing:

Through content marketing, you can write all the information about the product launched by your company in one content, you will have to draw sentences and write correctly in which you will have to tell about the product's offer and the people who read it will like you and The popularity of your business will also increase, this will increase the sales of the product.

 3. Search engine optimization:

If you want to bring more customers to your blogs through a search engine, then you need to have knowledge of [SEO] search engine optimization. If a person wants any information, he uses Google and using Google SEO Delivers information to
If your website falls in the top ten of Google, then more people will know about your business, so you have to build your website with the help of Google's SEO so that a lot of organic traffic comes to your blog.

4. Social media marketing:

Social media is an important part of digital marketing in everyone's life. It is used to interact with each other but it also has other benefits in digital marketing.
It has also become an important aspect of online marketing and a great source for reaching customers.
Businesses are moving towards online platforms such as social media to reach audiences.
On social media, the merchant promotes his product and he can also know what people are talking about their product. Social media marketing is very beneficial for your product. You can use Facebook, Twitter, Instagram, WhatsApp in Social media marketing.

5. Google AdWords 

Whenever you have a blog or website, you see a lot of advertisements. Most of the ads are shown by Google. With the help of Google AdWords, any merchant can market his product. For this service, you have to pay Google for these advertisements. Shows well and takes less time to sell traffic and product, you can run an ad from Google like Image Ads, Banners ADS, interstitial ads, video aids and Native ads.

 6. Apps Marketing:

A lot of companies make their apps through the Internet and make their products available to the people. Apps are used for the promotion of the product. Digital marketing is a very good option because nowadays many people have more of the app on your Android phone. Use this is why anyone uses apps to make their business reach thousands of people.

7. YouTube marketing:

YouTube is the most viewed platform in today's world. New is a platform where you can promote your product through video. You must have seen that whenever you watch a video on YouTube, you will see an advertisement in the middle of the video. It is actually a video of marketing of a company's product, which people see and get attracted to it. There are a large number of people who live online on YouTube, which makes it easy to earn.

8. Email Marketing

Through e-mail marketing, the company brings its product to Logan via email, along with information about the deals and offers of the fellow product and its link is also given, which gives the customers easy information to purchase. E-mail market you can reach millions of people in a single click This is a great tool for digital marketing to reach more people than digital marketing The Rodkt can be transported
And it makes a lot of money.

So, friends, I hope you have got a lot of information about digital marketing, you can share this post with your friends, if you have any questions, you can comment us thank you